Royal LePage, in partnership with award-winning mobile agency Plastic Mobile, recently announced the launch of the Royal LePage mobile app for Canadian house hunters. Available for iPhone, the new app is simplifying the property search process down to the swipe of a finger.

The app’s innovative Draw-and-Search feature allows users to easily zero in on a specific geographic area of interest on a map, by simply drawing the area of choice with their finger. Upon doing so, property listings within the selected region will pop up on the screen. On-the-go house hunters no longer need to log in or fill in forms to see search results.  And with one tap, users can save their search to get updates on new homes, open houses, and current listings within the geographic area they selected.

“At Royal LePage, we are constantly looking at how we can better serve homebuyers in their search for the perfect home through new digital services,” said Carolyn Cheng, SVP, Strategic Business Services, Royal LePage. “With our new app’s draw feature, the very first in Canada, we are making the home buying search as easy and personalized as possible, while ensuring our clients don’t miss crucial updates as listings and opportunities change by the moment.”

The new app is the latest in Royal LePage’s suite of digital real estate solutions for Canadians.  Last year, Royal LePage launched a new mobile website featuring Google’s renowned map-based technologies as well as its new and innovative cloud-based services, which allowed users to search for homes, using not only standard criteria, but also local landmarks.

“As Royal LePage’s mobile agency, we identify the best practices across all industries worldwide and apply them to real estate, ensuring  that Royal LePage’s clients always have the best and latest features at their fingertips,” said Melody Adhami, President and COO, Plastic Mobile.  “The Draw-and-Search feature of Royal LePage’s new app is designed to provide the most intuitive user experience so that homebuyers don’t have to browse through all of the clutter to find what they need.”

Please visit www.royallepage.ca/realestate/iphone for more information, and/or to download the app which can be used on iPhone, iPad, iPad mini and iPod Touch.